GeniusBrain Creating Creative Community
Meet the founder

Professor Dr.
Thomas S.Y. Hooi

Founder of GeniusBrain
Educator, Author & Programme Developer

An educator and programme developer whose work brings together thinking skills, learning strategies and creativity.

Introducing the Founder
Open introduction video ↗
Dr. Thomas Hooi receiving his professorship View full photo ↗
Dr. Thomas Hooi receiving his Professorship.
1998 Early education venture
2004 GeniusBrain incorporated
Education A lifelong professional focus
An educator’s purpose

Helping learners
think further.

Academic background B.A. (Education) with Honours, Universiti Sains Malaysia.

Doctor of Business Administration, International American University, Los Angeles.
A collection of Dr. Thomas Hooi’s education, training and community photographs View full photo ↗
A journey shared with educators and learners.

Professor Dr. Thomas S.Y. Hooi has dedicated his career to developing thinking skills, creativity and effective learning strategies. He holds a Bachelor of Arts (Education) with Honours from Universiti Sains Malaysia and a Doctorate in Business Administration from International American University, Los Angeles.

His educational journey began with the establishment of Smart Child Reading Centre in 1998, followed by Edumaster Learning Technology in 1999 and the incorporation of GeniusBrain Worldwide Sdn. Bhd. in 2004. His programme development covers Thinking Skills, Learning Skills, Photographic Memory, Speed Reading, Creative Thinking Simulation (CRETS) and Power Teach.

Key Achievements & Recognition

  • 2003 — Published author: Authored Advance Learning Strategy, sharing practical learning and thinking strategies.
  • 2017 — Entrepreneurial recognition: His GeniusBrain journey was featured in Stories of Aspiring Entrepreneurs.
  • 2018 — Professorship: Appointed Professor in Education in recognition of his contributions to the education sector.
  • 2018 — Academic appointment: Appointed Academic Advisor to Nanyang Educational Consultancy Pte Ltd, Singapore.
  • Learning product development: Copyright holder of the Super Learning Brainwaves Audio Product, with over 230,000 copies sold worldwide.
  • Brand recognition: GeniusBrain received the Asia Pacific Excellence Brand Award from Global Business Magazine.

Seminars, Events & Media

Dr. Hooi has conducted more than 50 seminars, reaching thousands of educators, parents, students and members of the public. He has also delivered corporate training through the Power Learn series and appeared as a guest speaker at the National Young Entrepreneurs Seminar, organised by the Klang Chamber of Commerce.

His entrepreneurial experience was featured on BFM 89.9’s “Starting Up A Business”, where he shared insights from building GeniusBrain.

Professional Leadership

His leadership roles include Chairman of the Malaysia Association of Professional Educators Development, Vice President of the New Millennium Entrepreneurs & Economy Development Association (Perak), and Advisor to the Board of Governors of Asia Pacific TOP Excellence Brand.

01 / THINKING

Creative thinking

Creative Thinking Simulation (CRETS).

02 / LEARNING

Learning strategies

Memory, speed reading and learning skills.

03 / TEACHING

Educator development

Teacher training and Power Teach.

Selected milestones

A career built around learning.

1998

Smart Child Reading Centre

Established an English phonics centre.

1999

Edumaster Learning Technology

Founded a learning programme development company.

2003

Advance Learning Strategy

Authored a book on learning and thinking strategies.

2004

GeniusBrain Worldwide

Incorporated GeniusBrain Worldwide Sdn. Bhd. in Malaysia.

2018

Academic advisory role

Appointed Academic Advisor to Nanyang Educational Consultancy, Singapore.

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Explore our programmes and the story behind our work.

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